Riding Is The Answer
Founded in London, Rapha is a cycling brand that makes high quality athletic clothing. The Rapha brand champions community organizing and sponsoring unique rides and events across the world. They believe cycling has the power to transforms lives by bringing community together outdoors. For their first advertising campaign we positioned cycling as the antidote to the stressful and chaotic world we live in. Using Rapha athletes we created a film and print campaign that shows how the world gets a whole lot less shitty when you get on your bicycle.
CLIENT:
Rapha
MARKET:
Global
MEDIA:
Film, Social,
Campaign Website
PRESS:
Adweek, The Drum, Gran Fondo, Cyclist
Rapha "Riding is the Answer" :60
“It’s always a little bit of a struggle, and that’s where the beauty lies. Cycling is like you’re constantly breaking free, constantly just breaking away and I think that is why I do it. It’s so freeing and so beautiful, but it’s not easy.”
ANGUS MORTON
“It connects people. Having a conversation with somebody who rides a bike is so easy. Strangers can become friends, anywhere in the world. That’s my favourite thing about cycling.”
DUKE AGYAPONG
Los Angeles is unlike anywhere in the world. A patchwork of city and mountain, it was the location of Rapha's "Riding is the Answer" campaign and a place whe...