When was the last time you got excited about a new phone? In fact, when was the last time you even thought about it? These days it seems like most tech companies (especially one named after a fruit) are making marginal changes. Innovation has stalled.

To launch a suite of new features and hardware on the new Pixel phone, watch and buds, we created a suite of assets that challenges the public to think and question that cold, hard rectangle they hold in their hand – because maybe it’s time to ask more of your phone.

CLIENT:
Google

MARKET:
Global

MEDIA:
Digital, Social, Retail