Search On at the Winter Olympics
Do you ever watch the Olympics and wonder … ‘How’d they do that?’
To show the power of Google Search’s AI Mode, we created films that go beyond basic stats to explore the ‘How,’ ‘Why,’ and occasionally the physics of Team USA’s biggest athletes. We turned every impossible looking trick into an opportunity for fans to get deeper into all the Olympic sports they love.
CLIENT:
Google
MARKET:
USA
MEDIA:
Film, Social,
Digital, Streaming
Search On with Red Gerard
SOCIAL & CREATOR
On social, we put Team USA in each other's shoes, challenging athletes to
use AI Mode to explore sports outside their own discipline.
