ADIDAS WOMENS

‘Here To Create’

More often than not, women are at the forefront to new and innovative ways to work out – whether it’s creating the newest fitness craze or getting creative with equipment (pull ups from a stoplight anyone?)

So to launch adidas’ new creative platform ‘Here To Create,’ we enlisted the help of real fitness innovators creating thirteen unique films that reflect the ways they share their creativity with the world. Using Instagram as the frame, each female athlete shared how they innovate and push their athletic limits in new and creative ways.

The films first premiered during the Oscars and were then broadcast in markets worldwide.