ESPN's SportsCenter is a daily sports news and highlights program that covers various sports teams and athletes from around the world. In order to compete with a changing market and added competition from other late night programming, ESPN launched SportsCenter at Night – an evening program featuring a few of their signature sportscasters.

To launch this new programming block, we built a campaign that encouraged our fans to ‘End Your Day On A Highlight,’ encouraging them to unwind like a true fan should – with SportsCenter. In addition to film, we created new on-air idents, radio, on-air segments, digital and out of home.

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