Clare Jensen's Portfolio

Portal From Facebook

Distance is a feeling — a longing for loved ones that you wish you could spend more time with. Portal, Facebook’s first consumer product, was designed to bring you closer to your friends and family. 

To launch Portal from Facebook, we developed the strategic positioning, wrote the campaign line “if you can’t be there, feel there,” and came up with a clear, simple visual construct that communicates the closeness you feel when using Portal.  

Using Format