Adidas Pure Boost X Global Product Launch
The Pure Boost X is the first adidas running shoe designed specifically for women. To launch the shoe, adidas tasked Taylor Black and I to create in-store messaging as well as social and event activations to get women excited about the shoe.
The London X in Victoria Park
The idea: If the Pure Boost X returns the energy you put in, let's use that positive energy to power a park.
When participants run inside the Pure Boost track the energy harnessed will illuminate the park around it.