Embrace Curiosity

72U | 72andSunny 
Role: Design/Art Direction

Writer (and hand model): Natalie Warther
Photo: Brooke Frederick

Awards: Type Directors Club Award of Excellence (TDC 62)
For Communication Design

 

72U gets about 300 applications for each class and of those applicants about 100 or less are a good fit for the program. In order to drive the number of qualified applicants, Natalie and I were challenged to create a poster that was both visually exciting and encapsulated the attitude of the program. 

The final execution was achieved entirely in-camera.

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